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Executives Have Extensive Background in On-Line Media
San Francisco, Calif. (June 19,2008)- SportgenicTM (formerly Active Athlete), a digital media and technology company dedicated to connecting marketers with sport enthusiasts, has appointed Thomas M. Flynn as vice president of sales, Eastern region and Douglas J. Schirle as vice president of sales, Western region.
In their new roles, Flynn and Schirle will co-lead advertising sales for the fast-growing sports ad network that has become increasing popular among advertisers who recognize the value of a sports-minded, community-oriented online audience. Sportgenic's wide network of publishers has grown to more than 350 member Web sites, ranging from endurance athletes and adrenaline junkies to outdoor enthusiasts, country clubbers, general fitness enthusiasts and team players.
"Tom and Doug will be valuable both in nurturing relationships with existing clients and fostering new relationships," said Robert Tas, CEO of Sportgenic. "Their backgrounds and expertise in online media makes both of them a perfect fit for our company and for our advertisers."
Tom Flynn is a sales and management professional with extensive experience in consumer and B2B media companies. Prior to joining Sportgenic, Flynn was the national sales director for Golf Digest Digital, where he led the sales of the re-launched GolfDigest.com as the preeminent content site for golfers worldwide, and GolfForWomen.com. His other accomplishments include being recognized as the #1 digital media salesperson for VNU Business Media's mid-size Web sites from 2003 to 2006. His past experience includes time at Yahoo! and Engage Media.
With 20+ years of sales experience, Douglas Schirle has a proven track record of increased revenue generation. As the vice president of advertising sales for PureVideo Networks, Inc., he realigned sales territories to maximize sales and streamlined product offerings to clearly communicate features and benefits to advertisers and agency partners. As the West Coast sales director for that same company, Schirle successfully closed advertising campaigns with target accounts such as Nike, Coors, Universal Pictures and Sony Pictures Entertainment, EA Sports, and Sony Playstation. His past sales experience includes time at WebMed, weather.com and PointRoll.com.
About Sportgenic
SportgenicTM represents the buying power of millions of sport enthusiasts looking for people, products and information online. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, social networks, and enthusiast content sites. Sportgenic connects marketers with engaged and passionate consumers via proprietary technology, ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 sports networks on comScore in sports since November 2007. (comScore Media Metrix Sports category media sets with duplication.) The company is headquartered in San Francisco, CA.
For more information call 415-983-2301 or visit www.sportgenic.com.
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Sportgenic is a registered trademark of Sportgenic, Inc.